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It is also Called as Split testing. You can compare 2 test. whch is performing better.
A/B is Can be done by using AB testing Calculator Checkout above. Type No. of visitor and no. of conversion. For both A and B Test. It will show Results.
In shorts, It is used to increase the Sales and Conversion. Increase the ROI.
Pick one variable to test.
Identify your goal.
Create a ‘control’ and a ‘challenger.
Split your sample groups equally and randomly.
Determine your sample size.
Decide how significant your results need to be.
Make sure you’re only running one test at a time on any campaign.