Social Media Optimisation

Are You searching for what is Digital marketing and Types of Digital Marketing. Then, here in this Article you will learn full Details about What is digital marketing, Types, Benefits and Scope of digital marketing in 2021. What is Digital Marketing? Digital marketing also known as Internet Marketing, Online marketing, and Web marketing that is promoting a product, services or something online or with the help of internet. So basically when we want to sell something we should reach customer in traditional method we use Television, Newspaper, Hording many more method. But, now a day’s people are not so connected with all those things because everyone is more attracted to internet. There are many online platforms like YouTube, Facebook, Instagram, & many google attached platforms where people spending their time. so if you want to promote something you need to focus on these platforms. you can sale your product online.       what are the Types of Digital Marketing Search Engine Optimisation(SEO) . Search Engine Marketing (SEM) Social Media Optimisation (SMO), Pay Per Click (PPC), Social Media Marketing (SMM), Content Marketing (CM), Email Marketing (EM), Influencer & Affiliate Marketing (I&A M), Affiliate marketing what is Search Engine Optimisation (SEO)? Whenever you search for something on google you will try to collect information from first page or top search results so the person whoever giving information should try to come top on search result to get better result. If you are writing about your product or services, you should optimize your content in such a way that you should rank on first page & as well as top on search result this is called search engine optimization. To do SEO you must have some skill & skill come from experience SEO depends keywords related to your topic are rank-able or not, Architecture of your website & so many factors.         what is Search Engine Marketing? Doing SEO isn’t easy & not possible for everyone than there is alternative for SEO that is SEM (Search Engine Marketing) so basically SEM is Paid service where you pay a search engine to come on top of search result. you can see Ad symbol on search result start whenever you search for something that shows that its paid one. Now a days Google AdWords famous for paid promotion. It is like you gave an advertising to a google AdWords that whenever someone search for this product or services. you should show my website or blog for which I will pay you some amount what is Social Media Optimisation (SMO)? When you want your brand should be known to all people than there is an economical way that is social media first create your social account and put post related to your brand. You can write a post related to your recent products or upcoming products now hoe to optimize it just redirect the interested people to your website. Social media are Facebook, Instagram, LinkedIn, Snapchat & so on in all these. you can create your page then promote your brand, products & form an audience who are interested in your product or services than target them and transferee them to your websites.       what is Pay Per Click (PPC)? As name says you have to pay some amount for one click on your advertisement, campaign or links the best example for that is google AdWords which take some amount when someone click your link or Ads.   What is Social Media Marketing (SMM)? As we saw you can advertise using google the same thing can be done using social media also even many people using social media not only for marketing but also for sales. For example, in Facebook or Instagram you can create an advertisement to market your product and services. Social Media Marketing is affordable and you can sell directly on social media now a day you have seen Facebook is doing same thing.       What is Content Marketing (CM)? When you have a product or services you explain about it & write about it then create a content regarding it and by doing it you generate sale that is content marketing. Usually people first go for content marketing that is by writing about their products and services than sell that thing. What is Email Marketing (EM)? Email marketing can be done in many ways that is by sending email you build a relationship with your customer or maybe sending thank you mail for purchasing creates good impression many people using automation mail tools which automatically sends mails after certain activities for example if some person gave you mail and all but didn’t purchased you can mail him something which encourage him to purchase.      What is Influencer & Affiliate Marketing ? To do influencer marketing you must have some followers on social media or YouTube so you can influence people to purchase product & services. now a day people with good number of followers are becoming influencers and if influencer promote product or services people who follow him/her will purchase that. what is Affiliate Marketing? Affiliate marketing in simple word it means selling product with commission. For example, if you sell someone else product that someone else will pay some rupees from his profit. Now a day mobile review is common in YouTube and the reviewer will tell purchase it from link below that is nothing but affiliate link which will give that person some amount & doesn’t increases the price of product the affiliate is also managed in product price.     Learn Digital Marketing Courses You want to learn Digital marketing than first question comes in mind is how much time it consumes because some people say 1 month but some says take post-graduation program of 1 year to 2 years to be frank with you can’t Digital Marketing just by studying you have to practice it so go for courses which will complete in less time & after that you can practice but take courses at least with 3-4 months because when you